Certainly, for some, the sheer fact that you’re being listened to, your movements are being tracked, and essentially everything about you (from your age and income to your shoe size and favorite local bar) is being stored … well, it’s alarming and disturbing.īut if that still doesn’t make you ponder the importance of personal data tracking and storing, consider this: Google is using your data to get rich, like, really rich. Many people’s argument against worrying about Google and other tech giants tracking them (hi, Alexa) is this: “I don’t do anything bad or shameful on the Internet, so why should I care if I’m tracked and my data’s stored?” Seriously, What’s Actually So Bad About Search Tracking? In other words, when you search “cocktail recipes” in Duluth, Minnesota, you’ll get the same results as someone searching for “cocktail recipes” in Lyon, France. But the advantage of not having personalized results is that you’ll see exactly what everyone else sees. “Why wouldn’t I want personalized search results?” You can also filter results by region, “Safe Search” mode (for strict or non-filtered adult content), and time period. Like Google’s results pages, you can toggle between “Web,” “Images,” “Video,” etc. Speaking of no ads, DuckDuckGo provides an overall clean and minimalist appearance. DuckDuckGo foregoes ads like these, generally starting at the very top of the page with your first search result listing. The only difference is a little box that says “Ad” next to the web address. Google tries to trick users by situating ads at the very top of the page - ads, by the way, that look like search result listings. DuckDuckGo doesn’t track you or what you look up online. What Are the Specific Benefits of Switching to DuckDuckGo?
Namely, Google tracks what you search (yes, everything), stores it, and uses it to provide you with a personalized user experience. While Google remains the most popular search engine by far, many users are concerned about its practice of collecting and using your personal data.
The self-proclaimed “search engine that doesn’t track you,” DuckDuckGo is likely the most successful search engine available when it comes to privacy and security.
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